Branding, Wayfinding Strategy, and Experiential Design for an office building/complex — Andy Chipman

Hey, look at this:

Centerpoint, an updated corporate campus, required a brand refresh, as well as upgrades to the base-building and amenity areas at its 43 Foundry Avenue address.

Disciplines

Art Direction
Branding & Logo Design
Experiential Design
Wayfinding
Vehicular Wayfinding
Base Building Signage
Code Compliance
CDs/CA

Illustrative elevation of Wayfinding and Identification Signs

Rendered view of exterior showing signage at the entry

Pristine white building amenity floor with signage and applied graphics

Café amenity with applied supergraphics

Experiential Graphic showing the original patent drawing for the microwave oven

Bike room supergraphics

Daft Punk inspired fitness center graphics

Photography ©Anton Grassl. Rendering Base Image ©CBT