Formerly a candy factory, Schrafft’s is now a thriving corporate campus. A repositioning and rebranding effort nodded to the past, including an update to the iconic sign.
Disciplines
Art Direction
Branding & Logo Design
Experiential Design
Wayfinding
Vehicular Wayfinding
The new logotype (in red) compared to the previously existing art in use
Photography ©Robert Benson, Anton Grassl, Bill Horsman, Andy Chipman